Who Are Glossier & What Attracted Me To Their Products?
Glossier (pronounced: “gloss-ee-ay”) is a skin care and beauty brand that emphasises on natural beauty. The slogan of this brand is, “skin first, makeup second”. Good skin works as a canvas for amazing makeup and I could not agree more! Also, the aim of Glossier is to not focus on altering beauty, instead focusing on enhancing natural beauty. It is also claimed that their products work all of the magic so that even minimal/no makeup is necessary due to glowing and dewy skin.
Glossier launched and founded in 2014 with a range of only four products. However, Glossier blew up and became an insanely popular brand with a whopping 1.1 Million Instagram followers. Also, not to mention their 10,000 person waiting list for two of its products. I was on the long waiting list for their skin perfecting solution. I had to wait for almost two months for that product to even be in stock again. What has made this brand so successful is the brand design and sophisticated marketing techniques. They use the most beautiful shade of baby pink on the colour spectrum for their brand design (which inspired my blog theme colour). Glossier also display a diverse range of women of various ethnicities looking natural, beautiful and simply glowing!
This brand also has a nostalgic kick to their brand image, such as the little nineties-style smileys and logos included which reminds me a lot of Lip Smacker’s designs. So, what attracted me to their brand? The aesthetics and beautiful packaging of course. Along with seeing endless beauty bloggers claiming that this is the holy grail of skincare. So, I am going to give a breakdown on the unboxing and packaging and my thoughts on my first ever Glossier haul and review!
What I Purchased & Received
- Phase 1 Set (Including the milky jelly cleanser, priming moisturiser & balm dotcom of your choice, I chose the birthday balm) – £35.00
- Mask Duo (Includes the mega greens galaxy pack & moisturising moon mask) – £30.00
- Crystal clear shine lip gloss – £11.00
- One sample of the Glossier You fragrance
- Some pretty semi-transparent stickers
- Some instructions and some hello notes from the Gteam
Glossier Aesthetics, Packaging & Unboxing
I will honestly buy Glossier just for the packaging alone. As you can see, my two parcels are packaged with such love and care. The Glossier tape covered box reveals the beautiful, trademark baby pink as you open the box with a cool slogan. What I really loved is the pink bubble wrap Ziploc style bags that my package came with! They make the perfect makeup bags and I obviously kept these. Also, cool notes, product information cards and stickers were included which I found helpful, appealing and sweet. This also shows that there is a lot of thought and care put behind the product.
My perfume sample was even in a lovely neat little transparent package too. Majority of the packaging is shiny and glossy, which works with the brand. I adore the holographic kick to the designs too. However I find that the metal tubes for the balm dotcom and moisturiser to be quite thin and flimsy, so squeezing out products must be done with caution. The good thing about the packaging is the simplicity with the option to customise (with the stickers included).
The psychology, thought and work behind the marketing of this brand is remarkable because it has personal relevance to a large range of people. From women of all races and from the chic and mature to the youthful and the playful. It is a overall very Instagrammable package and obviously I kept all of the packaging besides the large boxes. It even took a lot of courage to be able to throw the boxes away. If I develop any package hoarding problems, I will happily hold Glossier responsible!